حوإ¼½م½م and FEG logos side by side.

حوإ¼½م½م Purchases 30% Ownership Stake in Freedom Equity Group

Deal with Life IMO part of حوإ¼½م½م diversification strategy to grow life sales while boosting presence in underserved markets
Posted:
Oct 8, 2021

Des Moines, Iowa – Oct 8, 2021 – حوإ¼½م½م, part of the FNF family of companies and a leading provider of annuities and life insurance, announced a 30% ownership stake in Freedom Equity Group (FEG), a top Life IMO and longtime حوإ¼½م½م partner. The opportunity brings new distribution capacity for حوإ¼½م½م to fuel growth in middle market indexed universal life (IUL) sales.

“حوإ¼½م½م has a long history with FEG, and they have been an integral part of our life growth in recent years,â€‌ said John Phelps, EVP and Chief Distribution Officer at حوإ¼½م½م. “This partnership will help address the risk and retirement needs of a vastly underserved market reaching more communities while creating additional opportunities for individuals to build their own businesses as agents.â€‌

FEG has been a partner of حوإ¼½م½م for several years, contributing to حوإ¼½م½م’s rank as a top 3 middle market IUL provider by case rate this year1. FEG offers individuals a unique opportunity to become business owners by selling life insurance products, enabling them to have greater control of their career, income and time.

“حوإ¼½م½م has been a key contributor to our success, and we are excited to join forces with this exciting partnership,â€‌ said Ron Bloomingkemper, Chairman of FEG. “Teaming up with حوإ¼½م½م solidifies the greatness of the opportunity and gives the FEG organization enormous potential to grow in our industry today.â€‌

This equity stake is an extension of حوإ¼½م½م’s overall diversification strategy. Since last year, حوإ¼½م½م has expanded its reach with a successful launch in the bank and broker dealer channels and most recently in institutional markets with FABN issuances and pension risk transfer (PRT) deals. With the investment in FEG, حوإ¼½م½م intends to expand its Life business with continued penetration of multi-cultural segments in the U.S.

About حوإ¼½م½م

حوإ¼½م½م is part of the FNF family of companies. حوإ¼½م½م is committed to helping Americans turn their aspirations into reality. حوإ¼½م½م is a leading provider of annuity and life insurance products and is headquartered in Des Moines, Iowa. For more information, please visit fglife.com.

1 LIMRA U.S. Retail Individual Insurance Sales Participant Report, Q2 2021

"حوإ¼½م½م" is the marketing name for Fidelity & Guaranty Life Insurance Company issuing insurance in the United States outside of New York. Life insurance and annuities issued by Fidelity & Guaranty Life Insurance Company, Des Moines, IA.
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